Digital Vs Traditional Marketing
Digital Vs Traditional Showdown – Which Model of Marketing is Most Suitable For Your Business?
When was the last time you got impressed by an ad and decided to buy the product? Was it the one you saw on TV? How about those colorful ones on newspaper? The saccharin sounding ads from radio? Probably not.
I’m betting on something popped up on your social media feed. Your friend shared it, you saw it and went “Wow…I want to buy that.” Don’t worry. You are not alone. As people are hooked to their phones all the time, they are influenced by digital advertisements.
Research suggests that businesses are selling more products via digital marketing than it’s traditional counterpart. On broad terms, digital marketing is similar to traditional advertising that utilizes digital medium encompassing smart gadgets.
The world of digital marketing is agile and growing at a rapid pace. Simply put, as long as technology advances, the space of digital marketing will expand as well. Recently, Newsweek switched all its publication to digital arena causing ripples across the publication industry.
Traditional Marketing – An Overlook
Over the last year or so, traditional marketing had took a fall of an abysmal 160% all over the world. Despite such alarming facts, experts opine that traditional marketing can’t be written off that easily. There are numerous facets to traditional marketing which can be still considered relevant such as business cards or print ads in news papers or magazines. Another facet of traditional marketing that’s often overlooked is building network via face-to-face rapport with the customers.
People are accustomed to traditional marketing due to its longevity. No matter how instant you can get news, there are readers who read yesterday’s news on a news paper every morning at their own pace. It’s an old habit for many, a good one too. In spite of all these advantages and old-world appeal, it has its own disadvantages. One of the primary disadvantage is that the impact of the advertisement is not quantifiable. It is also really expensive than it’s digital counterpart. Another significant aspect to note is that there is no way of interacting with the consumer. It’s pretty much a one way traffic.
The Digital Supremacy
As mentioned earlier, one of the prominent feature of digital marketing is that the results are easier to quantify, analyze, and take action. The sheer reach of digital marketing is phenomenal as it is not bound by geographical limitations. It is also an interactive medium via which you can reach more consumers via social media. This enables the exchange of valuable feedback between the business and customers which in turn help the business to grow and launch new products. It is true that takes a while to achieve massive success via digital marketing. But I’d say that the wait is worthwhile. Even beneficial in the long term since it gives opportunity to learn and grow as a business.
So yeah, based on the aforementioned arguments, one can conclude that digital market is superior to traditional marketing. I’d even say that if you want to thrive as a business in today’s world of cutthroat competition, you should adapt to digital marketing. It’s the key to the future!
10 Reasons Why Your Website Needs Google Analytics
10 Reasons Why Your Website Needs Google Analytics For Improved Traffic
Are you a Business Owner?
Are you willing to generate more revenue and profit?
Do you have a dedicated website for your business?
If your answer is in the affirmative to all the aforementioned questions, you have landed at the right page. Keep reading…
Having a dedicate website for your business is a good way to attract more viewers, convert more leads, and ultimately generate more revenue and promote your brand across multiple channels. However, merely owning a website won’t cut it. You need to optimize your site in such a way that it brings in lots of viewers and pique their interest on your product as well.
All this may sound complicated but don’t sweat it for we got your back. Well, Google has got your back to be precise. Google Analytics is an excellent tool that enables you to optimize your website for maximum performance. In this post, I’ve pointed out 13 ways in which you can utilize Google Analytics that will enhance your online marketing strategy.
1. Goal Setting
It enables you to cleary define your goals for users who click your website. The main purpose of such goal setting is to acquire leads and conversions. For instance, the website generating a “Thank you for registering with us” message indicates achievement of one particular goal.
2. Event Overview
If a customer searches a particular product or reads a blog post, it can be considered as an event and it is used to track the number of enquiries made on the particular product or post. Based on this information that particular product can be promoted.
3. Bounce Rate Analysis
The term refers to the percentage of visitors who bounce back from the site after viewing just one page. It indicates that your homepage is boring or loading slowly and you need to do something about it.
4. New Visitors
This feature enables you to keep track of new visitors to your site on a monthly basis. More new visitors means your brand is generating more buzz.
5. Most Viewed Page
If a particular page is getting more number of vistiors, it means that people are finding the content attractive and other pages can be modified accordingly.
6. Geocentric Traffic
This feature sorts users based on thier locality so that you can target specific audience based on the city or country they are hailing from.
7. Location Based Classification
This gives the percentage of traffic generated based on the source of searches. If your site has high percentage of organic search, you can save a lot of money.
8. Device Based Classification
When a user accesses your site via mobile, the type of mobile can be viewed to make some assertations. For instance, if many iPhone users access your site you can include some exclusive content for them.
9. Timely Traffic Estimation
In case of e-commerce sites, the first week of the month will always have high traffic due to salary distribution. New products can be launched during this time.
10. Graphical Representation
If you include appealing graphs and images to support your content, it will get lot of views and shares. Hence make sure to spice up your content with appealing colors.
Apart from the aforementioned features, Google Analytics offer a lot more efficeint options that – when applied wisely – will tremendously increase your website traffic. Go for it!
