Objective
Uzhavan Awards is an annual event that honors, the hard-work, dedication and use of technology by farmers in their daily tasks.
Our Goals
- To achieve max footfalls at the event
- To spread awareness on agriculture best practices
- Create user engagement about the event and setting up the crowd
Campaign
With the goals in line, we started the campaign with language as the primary driving factor in mind, since the majority of users were native language speakers, it was imperative that the campaign ads be run in the same. after which we accessed govt websites to find locations that had a dense population of users who would be relevant to the campaign.
Campaign Achievements
2,20,227 Users reached via Social Media
36% Interaction rate on farming videos
0.19 Avg CPV on videos
7,18,542 Users reached via GDN
0.51 Rupees per result
1,04,871 Views via Facebook live
