- Brand awareness campaign
Awareness | Consideration | Conversion |
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Brand awareness
Reach people more likely to pay attention to your ads and increase awareness for your brand.
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Traffic
Send more people to a destination on or off Facebook such as a website, app or Messenger conversation.
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Conversions
Get people to take valuable actions on your website, app or in Messenger, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.
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Reach
Show your ad to the maximum number of people.
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Engagement
Get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims.
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Catalog Sales
Create ads that automatically show items from your catalog based on your target audience. |
App installs
Send people to the app store where they can download your app.
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Store traffic
If you have multiple stores, restaurants or other physical business locations, encourage visits and sales by showing ads to people who are nearby.
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Video views
Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.
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Lead generation
Collect lead information from people interested in your business.
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Messages
Get more people to have conversations with your business in Messenger to complete purchases, answer questions or offer support.
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