Paid

Reach people more likely to pay attention to your ads and increase awareness for your brand.

Send more people to a destination on or off Facebook such as a website, app or Messenger conversation.

Get people to take valuable actions on your website, app or in Messenger, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.

Show your ad to the maximum number of people.

Get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims.

Create ads that automatically show items from your catalog based on your target audience.

Send people to the app store where they can download your app.

If you have multiple stores, restaurants or other physical business locations, encourage visits and sales by showing ads to people who are nearby.

Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.

Collect lead information from people interested in your business.

Get more people to have conversations with your business in Messenger to complete purchases, answer questions or offer support.