“Online marketing is 92% hustle and 8% strategy”
This quote was made by the famous digital marketing Guru Neil Patel. What he actually means is that you don’t need to stick to a well designed plan with all the small details laid out in an immaculate way. The goal here is to use any and all tools at your disposal to get as many eyeballs as possible for your internet activities. That’s what he means by 92% hustle. The key here is to differentiate Online Marketing from Digital Marketing which depends on well executed strategies and best laid plans. Online marketing on the other hand focuses on getting the company name out to the public. This involves shifting the focus to subtle promotional activities and messages rather than blatant advertising. In this post, let’s discuss the various aspects of Online Marketing. It involves the following framework.
Search Engine Optimization: It is the practise of optimizing your online content in a way that the search engines display your pages as top results for the relevant search. When it comes to optimization, you must actually know how to implement excellent SEO practices and techniques that work..
Search Engine Marketing: It involves paying for competitive keywords based on the number of clicks. In a way, it works wonders for immediate return of your advertising costs if you are looking for short-term gains. If you are opting for SEM, keep in mind that it can earn considerable returns only if you have a paid product or service.
Content Marketing: It is all about providing timely and relevant content to your audience. Generally, marketers try to create valuable media and content to distribute to potential future customers. I can’t stress the importance of good content for your online marketing. Google says “Content is one of the top two ranking factors of a website”.
Social Media Marketing: Simply put, social media is a beast. It is the catapult that takes commoners to limelight in a fraction of seconds. If don’t trust me on this ask Victoria Beckham. You can use social media to tell stories that match the context of each platform. There is numerous options for social media promotion amongst which Facebook, Twitter, Instagram, and YouTube are the widely used platforms.
Pay-Per-Click Advertising: It means exactly what the name suggests. You have to pay for each click you get on the ad you put out. The specialty of PPC is that it seamlessly integrates the flow of the respective social media platform its operating on.
Email Marketing: It’s all about directly communicating with your audience and customers. A study shows that businesses are 40 times more likely to gain a new customer via email than through social media. Also, email is a good, long-term method of being in touch with your customers.
Thus, by effectively employing the aforementioned framework, you can spread the word about your business via internet to reach maximum number of people.
